People are creating and using more and more GIFs in their way of communicating. Even Google is committing and support the fact that GIFs have become an essential part of communication. In fact, Google has seen a nearly tripled search volume for GIFs on Google Images over the past five years.
Of course, it is no surprise that Google is doubling down on GIFs as they've acquired the GIF search engine Tenor last year. But last month Google introduced an even better integration of their Image search engine with apps like Gmail, Hangouts, Android Messages and Whatsapp. By enabling users to share GIFs from the search engine straight away in those apps, it is getting easier and easier to say "hey, good looking", "wow!" or "I'm working".
And Google isn't stopping there; the search engine is constantly optimizing to show you GIFs that you are most likely to share. Making it even easier to let you find the perfect GIF you know your friends are going to love. So what are you waiting for?! Grab your phone, fire up the Google app and start searching for more GIFs that capture exactly what you want to say! But why stop there? You can include GIFs in your emails, your blogs and your social media posts! People love GIFs and you can increase your engagement very easy by using just 1 to 2 GIFs. The only problem: finding the perfect GIF;) Want to get some tips: here are our favorite 10 GIFs of this summer! (LINK TO OTHER BLOG POST)